Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 124, 26 May 1916, Page 2

"EVERY MICRLE MAKES A MUGKLE"! Th e old Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good toeir intentions, find it impossible to save a lump sum of money—tbey simply spend it on "things they must have." But the same people will find saving money easy if they SHOP ON BENNETT'S CASH PLAN „ In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENjSTETT 'S, and put the savings towards something AWARUA HOUSE .-. TAIHAPE.

T one of his recent lectures on advertising, given at Liverpool, England, Thomas JBussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooas advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and mo3t potent Advertising Force of he present day 12 the NEWSPAPER." Taihape business men who do the best business IN THE "TAIHAPE TIMES." - - ■ ■

Horse-Owners and ocienlillw \Jllv6afla§i SEEING the Growing Needs of Horse-owners iH Thia Distriet, I determined upon placing My Farriery under the management of aa Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly on« of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comei to Taihape with testimonials froc leading trainers in that territory, and I recommend him to Horse-owners in this district with thfl utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAREIAGE WOEK, New or Repairs, FEEE, and enquiries are cordially invited. PEEMIEB OABBIAGE WOBKS AND SHOEDSQ FORGE. Taihape.

•IS ■UWIKUt Try «a« tcnight and ss& the result. Ho headache, bad breath, sour stomach, or coated tongue in th@ morning US ■ 2 3*f i»11 ■• ■»»