Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 121, 23 May 1916, Page 2

MAKES A MUGKLE The old Scotch saying is very true, for iu all directions we see great accomplishments are the result of small beginnings. Many persons, however good intentions, find it impossible to save a lump sum of money —they simply spend it on "things they must have." But the same people will find savloney easy if they In that way they will save a little on the price of everything they buy, |< and these savings soon mount up. I Cash shopping is a great thrift-inducer. It prevents running into debt, f and also obtains bigger values. ... j Shop for cash at BEISTNETT'S, and put the savings towards something' 1 else. v N V 1 AWARUA HOUSE

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Bussel, of London, emphasised stroDgly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the coat of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advartising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the Bale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of be present day is the NEWSPAPER." f Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." [ , - i m tglgigetto' .-' '

Siodi 1 SEEING the Growing Needs of Horse-owner* is This District, _ determined upon placing My Farriery under the management of am Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Departmeßt is now in charge of MB ERNEST BODGEN, who is admittedly on« of the Most Popular and successful Shoers of Trotting Horsea that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials froa. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Impairs, FREE, and enquiries are cordially invited. AI F P PREMIER CARRIAGE WORKS AND SHOEING PORGB, * Taihape.

Try ones to*night and »«•* tha result. Alo h@ad.ach9, bad breath, soar stomach, or co&tsd tongue in the morning . rii«ll :m i■■ • •«■••! !