NEWSPAPER ADVERTISING.
Mr A. E. Chambenlain, of Chicago, dealing with the subject of newspaper advertising", says': — "No other medium can give you ail the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entijre country. 2. 'Newspaper advertising makes possible local co-operation between newspaper and advertiser. ( 3. 'Newspaper advertising maizes possible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offerg the greatest economy ol advertising space." Judicious newspaper advertising is one of the seeretg of commercial suc-
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Bibliographic details
Taihape Daily Times, Volume 8, Issue 118, 19 May 1916, Page 7
Word Count
87NEWSPAPER ADVERTISING. Taihape Daily Times, Volume 8, Issue 118, 19 May 1916, Page 7
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