Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 117, 18 May 1916, Page 2

EVERY MICKLE MAKES A MUGKLE"! Th e old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of Many persons, however good t-heir intentions, find it impossible to save a lump sum of money—they simply spend it on "things they must have." But the same people will find saving money easy if they In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put tie savings towards something else. * DCMAIETTT Q PO Ola 11 SIIL I I OSb \3 "U* ■ AWARUA HOUSE .-. TAIHAPB. NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooaa advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. " The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do tbe best business THE "TAIHAPE TIMES." Morse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, 1 determined upon placing My Farriery under the management of as Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST'BOUGEN, who is admittedly on* of the Moat Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comet to Taihape with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with the * utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOBK, New or Impairs, FEEE, and enquiries are cordially invited. PBEMIER CAEEIAGE WOEKS AND SHOEING FOSGB, Taihape. Try ona to-night and *c# the result. Mo headache, bad breath, sour stomach, or coated tongue in the morning *i*''«u»i m it i When sore throat, cough or eold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing bum, World-famous Woods' Great Pe^je*" mint Cnra. In every home it eomes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods ' Great Peppermint Cure. HO COLD IS NASOIrPSOOFI