NEWSPAPER ADVERTISING.
Mr A. E. Chambeiilain, of Chicago, dealing with the subject of newspaper j advertising, says: — "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entilre country. 2. 'Newspaper advertising makes Possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes possible advertisements that are up-to-the-minute, and are always und«r your control. 4. 'lt offers the greatest economy of advertising space." „ Judicious newspaper advertising is one of the secrets of commercial success.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19160518.2.32
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Taihape Daily Times, Volume 8, Issue 117, 18 May 1916, Page 7
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88NEWSPAPER ADVERTISING. Taihape Daily Times, Volume 8, Issue 117, 18 May 1916, Page 7
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