Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 115, 17 May 1916, Page 2

“EVERY MICKLE V MAKES A MIICKLE'! A Th e old Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good their intentions, find it impossible to save a lump sum of money —they simply spend it on “things they must have.” But the same people will find saving money easy if they SHOP ©N BENNETT’S CASH FLAM In that way they will saye a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT’S, and put the savings towards something else. f H. D. BENNETT & GO AWARD’A HOUSE .-. TAIHAPE. (aegraßaaaanaßßßaaaaapaeaaßSßwaaaaMMaaaa tan garowauM NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Rusael, of London, emphasised strongly the value of newspaper advertising. “ The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Gertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that: —'GJndoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER. 1 * Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.” Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners is This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST' BOUGEN, who is admittedly on. of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN come* to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with th© utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOES, New or E®pairs, FEEE, and enquiries are cordially invited. ALE. P. FOX. PEEMXEB OAEEIAGE WOEKS AND SHOEING FOEGB, Taihape. •A 0 and BCO s? he result. lh 2/Mo headache, bad breath, sour stomach, or coated tongue in the morning sum When sore throat, cough or cold aM&Hj You’ll find one treatment nevdltfaila ’Tis fragrant, certain, soothingT ir®. World-famous Woods’ Great Peppai Cure, In v home It comes to stay. Its pa®ns multiply each day; Once iSd all others they abjure Woods’ Great Pepperml Cure. NO COLD IS NAZOL-PEOOEI.