Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 113, 15 May 1916, Page 2

EVERY MICKLE <* MAKES A MUGKLE"! Th e old Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good their intentions, find it impossible \o save a lump sum of money—they simply spend it on "things they must have." But the same people will find saving money easy if they In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. i BENNETT & AWARUA HOUSE .-. TAIHAPE. NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufaetured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooda advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business i THE "TAIHAPE TIMES." Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owner* in This District, I determined upon placing My Farriery under the management of am Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MS ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comei to Taihape with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CABBIAGE WOBK, New or Impairs, FEEE, and enquiries are cordially invited. AL F . P. F 0 X . PEEMIEB OABEIAGE WOEKS AND SHOEING* FORGS, Try or.a to*nlght and sea the result. LSIO-TOPIG PIUS \ No headache, bad breath, si sour stomach, or coated J tongue In the morning j(m 11 fjfc IB I> 63 BID When sore throat, eough or cold asaaflt You'll find one treatment neve? falias 'Tis fragrant, certain, soothing jpre, World-famous Woods' Great Feppa» mint Cure. In every home it eomea to Stay, Its patrons multiply ea*eh day; Once used all others abjure Preferring Woods' OreM Peppennia Cure. NO GOLD IS NAZOL-PROOF