Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 112, 13 May 1916, Page 2

EVERY MICKLE MAKES A MUGKLf'I! Th e old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of smair beginnings. / Many persons, however good t-heir intentions* find it impossible to save a lump sum of money—they, simply spend it on "things they must have." But the same people .will find saving money easy if they HOP ON BENNETT'S CASH PLAN In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash "shopping is a great thrif t-inducer. It prevents running, into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. I «V-2iCv» mm Hi Da BEISpSEsi $k AWARUA HOUSE /. TAIHAPE. NEWSPAPER ADVERTISING t T one of his recent lectures on advertising, given at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. / The Commercial Review points out that:—"Undoubt edly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." maasamw^'ft-i',^ Horse-Owners I tific Shoeia SEEING the Growing Needs of Horse-owner* in This District, determined upon' placing My Farriery under the management of Up-to-date, Scientific Shoer, and 1 have pleasure in announcing tha* my efforts have been entirely successful, and my Shoe Departmemt is now in charge of ME ERNEST" BOUGEN, who is admittedly om of the Most Popular' and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN come* * * Taihape with testimonials from leading trainers in that territyj and I recommend him to Horse-owners in this district wltb 'M utmost confidence that he wM GIVE SATISFACTION. JH DESIGNS and ESTIMATES for CARRIAGE WOEK, New orfl pairs, FBEE, and enquiries are cordially invited. W PREMIER CARRIAGE WORKS AND SHOEING PORfflß, Taihape. Try one to*nighf-and *«•* the result. i Mo headache, bad breath, A sour stomach, or coated tongs** in *h* morning ;i«i«ii^tti When sore throat, eough or cold You'll find one treatment,never 'Tis fragrant, certain, i World-famous Woods' Great I mint Cure. In every home it comes to at*'* i Its patrons multiply each dayrj Once used all others they abjvl Preferring "Woods' Great Pom i Cure. * r NO COLD IS NA3OL-P