Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 111, 11 May 1916, Page 2

EVERY MICRLE MAKES A MUGKLE"! Tli e old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of small beginnings. Many persons, however good taeir intentions, find it impossible to save a lump sum of money —they simply spend «it on "things they must have." But the same people Avill find saving money easy if they SHOP ON BENNETT'S In that way they will save*a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put tho savings towards something else. f v AWARUA HOUSE .-. TAIHAPS. T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," h.B said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. Ee illustrated the fact that scientific Advertising did not add to tho coat of goods, but secured a material reduction in price. Indeed, the more was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain artieles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the good* advertised were honest goods, while nothing which was not true was good s enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advertising Forse of he present day is the NEWSPAPER." Taihape business men who do tbe best business IN THE "TAiHAPE TIMES." one-Owners aid Scien m h n H A H H aw >ff u un nil SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of ais Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MB EKNEST BOUGEN, who is admittedly on* of the Most Popular and successful Shoers of Trotting Horses that' ever worked in the Christchurch District. ME BOUGEN cornea to Taihape with testimonials from leading trainers" in that territory, and I recommend him to Horse-owners in this district witl» the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOBK, New or Bi pairs, FEEE, and enquiries are cordially invited. JnJL 3j I s PEEMIEB OAEEIAGE WOEKS AND SHOEING FOBQB, Taihape. ii Try 9kc to*night and aee the TQSUIt. mm Pins Mo headache, bad braatk, sour stomach, or coated tongue In the morning When sore throat, cough or cold as You'll find one treatment never fails 'Tis fragrant, certain, soothing sure, World-famous Woods' Great VFeppei mint Cure. -f In every home It cornea to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Pepperafc Cure; NO GOLD IS NAZOL-PEOOF