Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 110, 10 May 1916, Page 2

EVERY MICKLE MAKES A MUGKLE"! Th e old Scotch saying is very true, for in all directions we see great accomplishments are the nesujt of small beginnings. Many persons, however good ttieir intentions, find it impossible to save a lump sum of money—they simply spend it on "things they must have." But the same people will find saving money easy if they In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for'tcash at BENNETT'S, and rut the savings towards something else. fyf q O EL, jvbaa 1L 1 | fUg, Ow AWARUA HOUSE .-. TAIHAPE. NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given Jl at Liverpool, England, Thoma 3 Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said* " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the eost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper It became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest met Hod yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooes advertised were honest goods, while nothing which was not true was good enongh to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and moat potent Advertising Force of ' he present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE m THE "TAIHAPE TIMES." m^i^im^^:^ wAw££. m fific Shoeing. SEEING the Growing Needs of Horse-ownem ißs This District, E determined upon placing My Farriery* under the management of aa Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EBNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horaea that ever worked in the Christchurch District. ME BOUGEN cornea to Taihape with testimonials frort leading trainers in that territory, and I recommend him to Horse-owners in this disJrict with, the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Repairs, FEEE, and enquiries are cordially invited. PEEMESB OAEEIAGB WOBKS AND SHOEING FOBGHSI Taihape. *.«& I*l' Try mna to*nlght and s@«s -J the result. J<fo headache, had breath, sour stomach, or coated - tongue in the morning n When sore throat, eougli or eold assail You'll find one treatment never faili 'Tis fragrant, certain, soothinm anr©, World-famous Woods' GreatlfPeppei mint Cure. In every home it eomes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Wood*' Great Peppewnii Cure. I • ?.; Ml I 'WB IIIt f 1I ■ NO COLD IS NASOIj-PSOOFI