Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 105, 4 May 1916, Page 2

MAKES A MUGKLE"! £ The old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of small beginnings. Many persons, however good their intentions, find it impossible to save a lump sum of money—they simply spend it on "things* they must have." But the same people will find saving money easy if they SHOP ON BENNETT'S CASH PLAN In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. , ... ■% 53** Si H XK I? B^"^!!" 3 !!* ((Til 4fflk /Rl 1219 n tiffl 0 Ira ft fcl a I iUffl m in if « KrlSnlr m 1111 AWARUxi HOUSE /. TAIHAPE. NEWSPAPER ADVERTIS T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooda advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advercising Force, of he present day is the NEWSPAPER." Taihape business men who do tbe best business Horse-Owners SEEING the Growing Needs of Horse-owner* in This District, determined upon placing My Farriery under the management of an Up-to-date. Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MB EBNEST BOUGEN, who is admittedly on of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGhEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with tho utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES tor CAEEIAGE WOBK, New or B» pairs, FREE, and enquiries, are cordially invited. PEEMIEE OAEBIAGE WOEKS AND SHOEING POEGB, Taih a d e . m ;i«;iiM--«M^ Try one to*night amt£ t€@ •3 the result. UD-TOjlie Fins Mo headache, bad breath, ' sour stomach, or coated ~ tongue in tko morning Q wm&mMmft »* i m,m i When sore throat, cough or eold a&saEar You'll find one treatment never/**"" 'Tis fragrant, certain, soothing bW«, World-famous Woods' Great Peppermint Cure, In every home it eomes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppemiiat Cure, NO COLD IS HAZOL-PEOOFI