Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 104, 3 May 1916, Page 2

“EVERY MICKLE MAKES A MUCKIER Tlie old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of small beginnings. Many persons, however good their intentions, find it impossible to save a lump sum of money—they simply spend it on “things they must have.” But the same people will find shying money easy if they SHOP ON BENNETT’S CASH PLAN In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. . Shop for cash at BENNETT’S, and put the savings towards something else. H. D. BENNETT & GO. AWARUA HOUSE TAIHAPE. NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ The time," he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—‘‘Undoubtedly the first and most potent Advertising Force of be present day le the NEWSPAPER.* 1 Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE aTIMES.” :tevr.n.: Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, 1 determined upon placing My Farriery under the management of an Up-to-date, Scientific Sheer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department ia now in charge of ME EKNEST BUUGEN, who is admittedly one of the Most Popular and successful Sheers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, , and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAQE WORK, New or Repairs, PEEE, and enquiries are cordially invited. Air. P. FOX. PREMISE CARRIAGE WORKS AND SHOEING FORGE* Taihape. Twricacnq; one to-night amd m@ the result. ID-IP FILLS 1 /• 2/o headache, bad breath, 'ur stomach, or coated tongue in the moraing m mil ii im When sore throat, cough or cold assaG* YguTl find one treatment never fails; ’Tis fragrant, certain, soothing eure y World-famous Woods’ Great mint Cure. In every home it comes to stay. Its patrons multiply each day; Once used all others they abjure Preferring Wor>l ’ Great Peppermint Cure. W NO COLD IS NASOL-PSOOTIt iJ