Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 103, 2 May 1916, Page 2

EVERY MICKLE MAKES A MUGKLE 1 Th e old Scotch saying is very true, for in all directions we see great accomplishments are the nesult of small beginnings. Many persons, however good tieir intentions, find it impossible to save a lump sum of money—they .simply spend it on "things they must have." But the same people will find saving money easy if they In that way they will save a little on the price of everything they buy, and these savings soon mount up. ,>.r-*'-i ''^ v^o&sjg Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. ... AWARUA HOUSE .-. TAIHAPE. ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Kussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that seientillei Advertising did not add to the cost of goods, but secured a material reauction in price. . Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was tie cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goodu advertised were honest goods, while nothing Which was not true was'good enough to put into an advertisement. The Commercial Review points out that:—"Undoubt edly tbe first and most potent Advercising Force of he present day is the NEWSPAPER." Taihape business men who do tbe best business m THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-owner* in This District, determined upon placing My Farriery under the management of am Up-to-date, Scientific Sboer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MB ERNEST BOUGEN, who is admittedly on« of the Moat Popular and successful Sheers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with th« utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Repairs. FEEE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING PORGB, Taihape. Try one to'tilght and •** tha result. \ bad breath, I sour stomach, or coated tongue Ist the morning When sore throat, cough or cold asss You'll find one treatment never faii 'Tis fragrant, certain, eoothina isnxe, World-famous Woods' Sreat&iPepp mint Cure. In every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppewod i Cure. HO OOLB IS HAZOL-PBOOFI