Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 102, 1 May 1916, Page 2

EVERY MICRLE MAKES A MUGKLE Th e old Scotch saying is very true, for in. all directions we see great accomplishments are the nesult of small beginnings. Many persons, however good t-heir intentions, find it impossible »to save a lump sum of money —they simply spend it on "things they must have.'' But the same people will find saving money easy if they SHOP ON BENNETT'S CASH PLAN In that way they will save a little on the price of everything they buy, and these savings soon mount up. . » • --• ,$&? Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. BJh ylSi i Il 8 9 fi yu o AWARUA HOUSE .-. TAIHAPE.

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goodsj but secured a material reduction in price. Indeed, the more an was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advertising Forse of he present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE. TIMES." fific Shoeing. SEEING the Growing Needs of Horse-owner* in This District, I determined upon placing My Farriery under the management of an Up-to-date. Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly om of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN cornea to Taihape with testimonials frott. leading trainers in that territory, and I recommend him to Horse-owners in' this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Hmpairs, FEEE, and enquiries are cordially invited. PREMTEB CAEEIAGE WOEKS AND SHOEING FOSGB, Taihape.

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When aore throat, cougK or eold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Pepper* mint Cure. -a^v In every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppe Cure. • NO COLD IS NAZOL-PBOQEI