Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 95, 20 April 1916, Page 2

READY-MONEY SHOPPING IS THE MOST PROFITABLE. It stands to reason that your cash goes further wiiere everything is bought and sold for cash. Warehousemen and manufacturers, of course, willingly respond to our "cash on the nail" principle of buying; they give us extra discount besides concessions on prices. These savings we turn over to you, with the additional ones reaped by cutting out bookkeeping, credit, and bad debts. From your own personal point of view of cash shopping, You do away with the bother of accounts; you never have to think, "How much do I owe Blank's this month or quarter"; and it ensures you against buying too liberally. Get better values and do away with worry by availing yourself of BENNETT'S READY-MONEY SYSTEM. AWARUA HOUSE .-. TAIHAPE. NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. « The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity, He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article waa advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that "tuivertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooaa advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do tbe test business IN THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-owners it. This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and .successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES .for CARRIAGE WORK, New or R«pairs, FREE, and enquiries Are cordially invited. PREMIES CARRIAGE WORKS AND SHOEING FORGB. Taihape.

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