Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 79, 1 April 1916, Page 2

READY-MONEY SHO IS THE MOST PROFIT It stands to reason that your cash goes' <g further w&ere everything is bought 1 and sold for cash. Warehousemen and -—v-^ manufacturers, of course, willingly respond to our "cash on the nail" principle of buying; they give us extra discount besides concessions on prices. These savings we turn over to you, with the additional ones reaped by cutting out bookkeeping, credit, and bad debts. Prom your own personal point of view &* 33!s M '*:,; 9'..-, '■', !■' m:< of cash shopping You do away with the bother of accounts; you think, "How much do I owe Blank's this month it ensures you against buying too liberally. Get better values and do away with worry by avi BENNETT'S BEADY-MONEY SYSTEM. I AWARUA HOUSE .-. TAJG NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomjas Russel, of London, emphasised strongly the value) of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a materia.': reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the. public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review psints out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-owners in This District, determined upon placing My Farriery under the management of Up-to-date, Scientific Shoer, and I have pleasure in announcing tha my efforts have been entirely successful, and my Shoe Department is now in charge of MB EENEST BOUGEN, who is admittedly on* of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MB BOUGEN comes to Taihape with testimonials fron. leading trainers in that territory," and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAREIAGE WORK, New or R»pairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGB.

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