Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 78, 31 March 1916, Page 2

READY-MONEY SHOPPING* IS THE HOST PROFITABLE. It stands to reason that your cash goes further where everything is bought and sold for cash. Warehousemen and manufacturers, of course, willingly respond to our “cash on the nail'" ’ principle of buying; they give us extra discount besides concessions on prices. These savings we turn over to you, with the additional ones reaped by cutting out bookkeeping, credit, and bad debts. From your own personal point of view' There is everything ia favour of cash shopping, You do away with the bother of accounts; you never have to think, “How much do I owe Blank’s this month or quarter”; and it ensures you against buying too liberally. . Get better values and do away with Avorry by availing yourself of BENNETT’S EEADY-MONEY SYSTEM. H. 0. BENNETT & GO AWARUA HOUSE TAIHAPE. / o 6 v-I NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity, He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods ' advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. i The Commercial Review points out that:—-“Undoubt-edly the first and most potent Advertising Force of he present day is the NEWSPAPER, 1 ' Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.” Horse-Owners and Scieintific Shoeing. SEEING the Growing Needs of Horse-owner* in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly on* of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials frofi. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Repairs, FEEE, and enquiries are cordially invited. ALF. P. fox. peemies carriage works and shoeing foegb, Taihape.

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