Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 53, 2 March 1916, Page 2

m WORKS HAND IN HAND WITH . .YOU TO SAVE YOUR POCKET.. . IT benefits you by lower prices, for it stands to reason that as we now scJl everything for CASH, and also buy everything for CASH, . We thus obtain considerable price concessions. These Solid Savings we pass on to you. REDUCE THE COST OF LIVING BY SHOPPING ON BENNETT'S CASH PLAN. IT will enable You to always know how you stand, and prevent you '' overstepping the mark '' with the housekeeping money. An excellent system is to deposit a sum of money with us, and let us deduct) from it each month the cash for w-hat you have bought, and WE WILL PAY YOU 5 PER CENT INTEREST ON THE BALANCE. Try the CASH wav of shopping—BENNETT'S Co-operative method Try the CASH way of shopping of CASH selling at keenest CAS You'll be glad you did. liH tyJu IJfL ill filial I fjfa Uvi AWARUA HOUSE .-. TAIHAPE. NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given L_ at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advercising Force of |be present day is the NEWSPAPER." Taihape business men who do the best business

Sir! ® hoeing. SEEING the Growing Needs of Horse-ownerg in This District, determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly on© of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that ho will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or B&pairs, FEEE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGB,

When sore throat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, In every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' {Jreat Peppermint Cure, NO COLD IS NAZOL-PEOOFI