Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 41, 18 February 1916, Page 2

mssmm A lay of Great Bargains jt- " At BENNETT'S. IN conjunction with OUR NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVERY WEDNESDAY we will reduce prices on oddments—on Seasonable, High-class Goods from Every Department. FEBRUARY 16th Is "Bargain Wednesday " COME ! SEE ! WE are preparing a .host of RARE BARGAINS for WEDNESDx\Y. Come and share in the savings. The advantages of CASH TRADING will be cleany demonstrated in hundreds of economies on every hand. This Wednesday - Every Wednesday! IS "BARGAIN WEDNESDAY"! SkIV AWARUA HOUSE ,\ TAIHAPE.

AB¥ERTISIMG T one of bis recent lectures on advertising, given _JL at Liverpool, England, Thomas JRussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unleas the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Kevi6W points out that:—"Undoubtedly the first and most potent Advercising -Force of he present day is the NEWSPAPER." Taihape business men ' who do the best business AOfEiTISE m HE "TAIHAPE TIMES.'

SEEING the Growing Needs of Horse-owners in This District, determined upon placing My Farriery under the management oi an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials frorc leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIES CARRIAGE WORKS AND SHOEING PORGB, Taihape. When sore throat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, In every home it comes to stay, Its patrons multiply each day; Once'used all others they abjure Preferring Woods 7 Great Peppe'/mint Cure. NO COLD IS NAZOL-PROOFI i i Try ona to'tiight and »•* the result. JVo headache, bad breath, sour stomach, or coated . tongue in the morning - ■m' I i in iiHßißiiaiii.