Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 40, 17 February 1916, Page 2

WEDNESDAY! A Bay of Great Bargains At BENNETT'S. IN conjunction with OUE, NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVEEY WEDNESDAY we will reduce prices on oddments—on Seasonable, High-class Goods from Every Department. FEBRUAIY 16th Is "Bargain Wednesday " COME ! SEE ! WE are preparing a host of EAEE BAEGAINS for WEDNESDAY. Come and share in the savings. The advantages of CASH TEADING will be cleany demonstrated in hundreds of economies on every hand. Tki* Woodsy - Every Wednesday! "BAEGAIN WEDNESDAY"! Hi fUi DtNNtll & uUi AWARUA HOUSE .-. TAIHAPE.

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given afc Liverpool, England, Thomas Eussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods. but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, nnd the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taibape business men who do the best business MERTISE IN

SEEING the Growing Needs of Horse-ownerg in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials frotf. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMISE CARRIAGE WORKS AND SHOEING PORGB, When sore thToat, cough or cole l assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, In every homo it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppermint Cure. NO COLD IS NAZOL-PIiOOn ■ fa Try one to»night and »»• the result. Mo headache, bad breath, sour stomach, or coated tongue in the morning - _, .. mmm