Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 39, 16 February 1916, Page 2

A Day of Great Baifains IN conjunction with OUR NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVEEY WEDNESDAY we will reduce prices on oddments —on Seasonable, High-class Goods from Every Department. FEBRUARY 16th 'Bargain Wednesday COME ! SEE ! WE are preparing a host of RARE BARGAINS for WEDNESDAY. Come and share in the savings. The advantages of CASH TRADING will be clearly demonstrated in hundreds of economies on every hand. Every Wednesday! BARGAIN WEDNESDAY "I I ID BENNETT & GO. AWARUA HOUSE .-. TAIHAPE.

T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, l)ut secured a material reduction in price. Indeed, the more an article was advertised the cheaper it hecame, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that .it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER," Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

I I II „ \& IB! sg/ Ifli U» lII* vfllwl&l'lU£a SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials fronv leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING PORGB, Taihape.

When sore throat, cough, or cold assalla You'll find one treatment never fails; 'Ti3 fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, In every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppermint Cure. NO COLD IS NAEOL-PXSOOFI