Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 37, 14 February 1916, Page 2

WEDwESPAY! A Day of Great Bargains At BENNETT'S. IN conjunction with OUK NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVEEY WEDNESDAY we will reduce prices on oddments—on Seasonable, High-class Goods from Every Department. FEBRUARY 16th "Bargain Wednesday COME ! SEE ! WE are preparing a host of EAEE BARGAINS for WEDNESDAY. Come and share in the savings. The advantages of CASH TRADING will be cleany demonstrated in hundreds of economies on every handrEvery IMaesday! BARGAIN WEDNESDAY "! AWARUA HOUSE TT & GO. TAIHAPE. ADVERTISING T one of his recent lectures on advertising, given |l at Liverpool, England, Thomas Eussel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of. goods,, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled thw manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that: —"Undoubtedly the first and most potent Advercising Force of be present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TASHAPE TIMES."

SEEING the Growing Needs of Horse-ownerg in This District, I determined upon placing My Farriery under the management oi an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN eomes to Taihape with-testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Bepairs, FEEE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING PORGE,

"When sore throat, cough, or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, Tn every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring "Woods' Great Peppermint Cure. NO COLD IS NAZOIi-PEOOFI