Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 30, 5 February 1916, Page 2

WEDNESDAY! A lay of Great Bargthis At BENNETT'S. IN conjunction with OUR NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVERY WEDNESDAY we will reduce prices on oddments—on Seasonable, High-class Goods from Every Department. January 19th Bargain Wednesday WE are preparing a host of RARE BARGAINS for WEDNESDAY. Come and share in th-e savings. The advantages of CASH TRADING will be cleany demonstrated in hundreds of economies on every hand. YITinYvJTiEI mzvmmwiWYi IS ' ' BARGAIN WEDNESDAY "I mm rwur AWARUA HOUSE /. TAIHAPE, T one of his recent lectures on advertising, given at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientifle Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more, an article was advertised the cheaper it became, und the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that .advertising ensured a sale large enough to. warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review paints out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners aid ScienIf ahO£llls ' SEEING tie Growing Needs of Horse-owners in This District, ! determined upon placing, My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials frorc leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he' will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Bepairs, FREE, and enquiries are cordially invited. _^ PREMIER CARRIAGE WORKS AND SHOEING JORGE, Taihape.

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