Page 2 Advertisements Column 3

Taihape Daily Times, Volume 8, Issue 22, 27 January 1916, Page 2

Bay of Great Bargains At BENNETT'S. IN conjunction with OUR NEW-CASH SYSTEM we have decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVEEY WEDNESDAY we will reduce prices on oddments —on Seasonable, High-class Goods from Every Department. January 19th Is "Bargain Wednesday " WE are preparing a ftost of BABE BAEGAINS for WEDNESDAY. Come and share in the savings. The advantages of CASH TRADING will be eleariy demonstrated ia hundreds of economies on every hand. Every Wednesday! IS 'BARGAIN WEDNESDAY"! AWAKUA HOUSE

NEWSPAPER ADVERTISING T one of his recent lectured on advertising, given __L at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific! Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advercising Force of he present day is the NEWSPAPER." Taihape business men who do the best business

fcst-lwiters nl Scientific Shoeing. SEEING tlie Growing Needs of Horse-ownerg in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christehurch District. ME BOUGEN comes to Taihape. with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that, he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Repairs, FEEE, and enquiries are cordially invited. ALF. P. FOX. PREMIER CARRIAGE WORKS AND SHOEING FOBOB,

When sore throat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure., In every homo it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppermint Cure. NO COLD IS NAZOL-PEOOFI