Page 2 Advertisements Column 3

Taihape Daily Times, Volume 8, Issue 17, 21 January 1916, Page 2

WEDNESDAY! A Day of Great Bargains At BENNETT’S. IN conjunction with OUR NEW-CASH SYSTEM we have-decided to dedicate WEDNESDAY of each week to Bargain Lovers. EVERY WEDNESDAY we will reduce prices on oddments—on Seasonable, High-class Goods from Every Department. January 19th Is “Bargain Wednesday ” COME ! SEE ! WE are preparing a .host of RARE BARGAINS for WEDNESDAY. Como and share in the savings. The advantages of CASH TExVDING will be cleany demonstrated in hundreds of economies on every hand. This Wednesday - Every Wednesday! IS “BARGAIN WEDNESDAY ”! H. 0. BENNETT & 00. AWAEXJA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientifle Advertising did not add to the cost of goods.- hut secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that: —“Undoubtedly the first and most potent Advertising Force of : be present day is the NEWSPAPER.“ Taihape business men who do the best business ADVERTISE !N THE “TAIHAPE TIMES.”

S) cm SEEING the GfGvVing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GFVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WORK, New or Eepairs, FEEE, and enquiries are cordially invited. AL F . F . FOX. PREMISE CARRIAGE WORKS AND SHOEING FORGE, Taihape.

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