Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 5, 7 January 1916, Page 2

May Health mi Prosperity Attend You in 1916. #■ THAT’S THE MESSAGE WE SEND TO ALL OUR CUSTOMERS, AS THE OLD YEAR DEPARTS AND THE NEW CROSSES THE THRESHOLD. OUR THANKS ARE DUE TO YOU for the past twelve months’ business. Me have endeavoured to please you in every way —and trust we have succeeded. 1916 WILL BE A YEAR OF SENSATIONAL ECONOMIES •WE ASSURE IT! s Brisk and aggressive in your interests, we start the New Year with our business based on an entirely new cash system which will prove of great advantage 1o our patrons. Low as our prices have always been, this new ready-money principle will enable us to offer still lower prices—still better values —which will make 1916 the most economic year, you have known. H. D. BENNETT & CO. r AWARUA HOUSE TAIHAPE. NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe fer a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientifle Advertising did not add to the cost of goods, but secured a material reauction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—“Undoubtedly the first and most potent Advertising Force of * he present day is the NEWSPAPER. 1 * Taihape business men who do the best business ADVERTISE !N THE “TAIHAPE TIMES.” Morse-Owaers and Scien tifflc Shoeing. * SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. ALE. P . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape.

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