Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 2, 4 January 1916, Page 2

May Health m Prosperity Attend Yo« in 1916. * THAT’S THE MESSAGE WE SEND TO ALL OUR CUSTOMERS, AS THE OLD YEAR DEPARTS AND THE NEW CROSSES THE THRESHOLD. OUR THANKS ARE DUE TO YOU for the past twelve months’ business. We have endeavoured to please you in every way—and trust we have succeeded. 1916 WILL BE A YEAR OE SENSATIONAL ECONOMIES WE ASSURE IT! Brisk and aggressive in your interests, we start the New Year with our business based on an entirely new cash system which will prove of great advantage to our patrons. Low as our prices have always been, this new ready-money principle will enable us to offer still lower prices—still better values —which will make 191 G the most economic year you have known. H. D. BENNETT & GO, ) AWAEUA HOUSE TAIHAPB. NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific! Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Force of r ,he present day is the NEWSPAPER. 4 * Taibape business men who do the best business ADVERTISE !N THE “TAIHAPE TIMES.” Horse-Owners and Scientific Shoeing. v fv BEING the Growing Needs of Horse-owners in This District, I etermined upon placing My Farriery under the management of an Fp-to-date, Scientific Sheer, and I have pleasure in announcing that iy efforts have been entirely successful, and my Shoe Department , now in charge of MR ERNEST BOUGEN, who is admittedly on© f the Most Popular and successful Shoers of Trotting Horses that ver worked in the Christchurch District. MR BOUGEN comes to 'aihape with testimonials from leading trainers in that territory, nd I recommend him to Horse-owners in this district with the tmost confidence that he will GIVE SATISFACTION. ©SIGNS and ESTIMATES for CARRIAGE WORK, New or Eeairs, FREE, and enquiries are cordially invited. AL F . P . F 0 X . PREMIER CARRIAGE WORKS AND SHOEING FORGE, 'V') Taih a p e .

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