Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 28 December 1915, Page 2

YOU'LL BE EAGER TO POSSESS SOME OF IT'S NEW SUMMER mm. 11 Ji*N mm THEY ARE NATTF AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OF THE DRESS PARADES OP FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Dainty Needlework will assuredly win YOUR Admiration, and as every Blouse is of the "BENNETT" QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM . D. BENNETT & CO AWAKUA HOUSE .\ TAIHAPE. I R ADVERTISING , T one of his recent lectures on advertising, given at Liverpool, England, Thomas fiussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Eeview points out that:—"Undoubtedly the first and most potent Advertising Force of [lie present day 12 the NEWSPAPER," Taihape business men who do the best business

Shoeing SEEING the Growing Needs of Horse-owners in This District, v I determined upon placing My Farriery under the management of an Up-to-date, Scientific Slioer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGE,

When sore tliroat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure. In every homo it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring "Woods' Great Peppermint Cure. "NO COLD IS NAZOL-PBOOFI