Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 22 December 1915, Page 2

YOU'LL BE EAGER TO POSSESS SOME OP BENNETT'S NEW SUMMER BLOUSES. f wmmm mt THEY ARE NAT'JLY AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OP THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Dainty Needlework will assuredly win YOUR Admiration, and as every Blouse is of the "BENNETT" QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. , COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM AWABUA HOUSE .\ TAIHAPE. MB ADVERTISING T oiid of his recent lectures on advertising, given L at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always bo the mainstay of publicity. He illustrated the fact that scientific! Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public eculd never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which waa not true was good enough to put into an advertisement. I The Gommercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business 1 ADVERTISE \U THE "T/iIHAPE TIMES." ||g ~- ?>'■•>'■ -•'■ : ■'•■■--- ■

wners m\i Scieni Shoeing. SEEING the Growing Needs of Horse-owners iit This Districr, I determined upon placing My Farriery under tlui? management of an Up-to-date, Scientific Shoer, and I have pleasure \in announcing that my efforts have been entirely successful, and Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME comes to Taihape with testimonials from leading trainers iin that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WjOBK, New or Ee* pairs, FREE, and enquiries are cordially invited.) PREMIER CARRIAGE WORKS AND SHOEING FORGE, When sore throat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure, In every home it comes to stay, Its patrons multiply each day; Once used all others they abjure Preferring Woods' Great Peppermint Cure. NO COLD IS NAZOL-PROOP! Try on® ts*night and see j> thm\ result. I 2 ' Mo headache, b\ad breath, sour stomach, coated \ tongue in the ftnorning «►