Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 11 December 1915, Page 2

YOU'LL BE EAGER TO POSSESS SOME OF BENNETTS NEW SUMMER BLOUSES. THEY ARE NAT'IY AND SMAET IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OF THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Dainty Needlework will assuredly win YOUR Admiration, and as every Blouse is of the "BENNETT" QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM si n OCiIIICTT ft Pfl H si orliiitS 1 o£ UUo AWABUA HOUSE

ER ADVERTISING T one of his recent lectures on advertising, given \ at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the coat of goods. but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled th** manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while? nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedlv the first and most potent Advertising Force of he "present day is the NEWSPAPER." Taihape business men who do the best business :;^^ —— Owners and Scicn"ft SEEING the Growing Needs of Horse-owner, in This District I determined upon placing My Farriery under the management of an ÜB-to-date Scientific Shoer, and 1 have pleasure in announcing that 11 efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that eL wold in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory and I recommend him to Horse-owners in this district with the utmost confidence that he wiii GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Bepairs, FEEE, and enquiries are cordially invited. ALF. P . FOX . PEEMIEE CABBXAGB WOEKS **D SHOEtKG POBGB. Taihape.

When sore throat, cougli or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing sure, World-famous Woods' Great Peppermint Cure. In every home ir comes to stay. Its patrons multiply each 'lay; Once used all others they abjure Preferring Woods' Crest Peppermint Cure.