Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 9 December 1915, Page 2

YOU'LL BE' EAGER TO POSSESS SOME OF BENNETT'S NEW SUMMER BLOUSES. THEY ABE NATTY AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OF THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Daintv Needlework will assuredly win YOUR Admiration, and as every Blouse is of the "BENNETT" QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM AWARUA HOUSE .-. TAIHAPE. NEWSPAPER ADVERTISING a T one of his recent lectures on advertising, given -i. T ««1 r Phf»TYin.fJ RnßSfil. flf London, emphasised strongly the value of newspaper advertising. 11 The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always fee the mainstay of publicity. He illustrated the fact that scientific* Advertising did not add tc the cost of goods, "but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good ©nough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape business men who do the best business

Horse-Owners and Scien- "' Shoeing. SEEING the Growing Needs of Horse-owner, in This District ] determined upon placing My Farriery nnder the management of an Up to date Scientific Shoer,~and 1 have pleasure in announcing that llest have been entirely successful, and my Shoe Departmen Z now in charge of MR ERNEST BOUGEN, who is admittedly one VZ Mo* Popular and successful ever worked in the Christchurch District. MR BOUGEN comes to SL; with testimonials from leading trainers in that and I recommend him to Horse-owners in this district with the "most confidence that he will GIVE SATISFACTION. DESIGNS *nd ESTIMATES for CARRIAGE WORK, New or B* pairs, FREE, and enquiries are cordially invited. AL F . . PBEMIEB CABEIAGB WOP.SS AND SHOEING POBGE. T a i h a p e.

When sore throat, cough or cold assails You'll find one treatment never fails; 'Tis fragrant, certain, soothing pure, World-famous Woods' Great Peppermint Cure In every home it comes to stay. Its patrons multiply each day; Once used all ethers they abjure preferring Woods' Great Peppermint Cure. *TO COLB u-psqof: