Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 8 December 1915, Page 2

YOU'LL BE EAGER TO POSSESS SOME OF THEY AEE NATi? AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OF THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and )ainty Needlework will assuredly win YOUR Admiration, and as every Blouse is of the "BENNETT" QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM AWARUA HOUSE TAIHAPB. ADVERTISING AT ond of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientiftfe Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled th* manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubted ealv the first and most potent Advertising Force of * be present day 12 the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-owners in This District determined upon placing My Farriery under the management of an UoToTte Scientific Shoer, and 1 have pleasure m announcing that ' have b een entirely successful, and my Shoe Department „! n charge of MR who is admittedly one VZ Molt Popular and B uccessful Shoers of Trotting Horses that e"ed in the Christchurch District. MR BOTTGEN comes to Shape with testimonials from leading trainers im that territory, lamape TTorse-owners in this district with the and I recommend him to Hors ® °™ a .„ TWArTTON utmost confidence that he will GIVE SATISFACTxON. DESIGNS and ESTIMATES for CAKBIAGE WOBK, New or Repairs, FKEE, and enquiries are cordially invited. ?EEMIE B CARRIAGE WORKS AND SHOEING PORGE. T a i h a p e.

THE RANGITIKEI GENERAL I & CO-OPERATIVE TIMBER j COMPANY, LTD. j The Company is prepared to sup- j ply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phono for Quotations «* THE MANAGES TATHAPE. nmrniwrnarj ■• Try one to * night ■Und see LlB-JOSI Fill Mo headache, bad breath, sour stomach, or coated '., tongue in the morning *> NO COLD IS NAZOL-PROOFi