Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 7 December 1915, Page 2

YOU’LL BE EAGER TO POSSESS SOME OF BENNETT’S NEW SUMMER , BLOUSES. '• THEY ARE NATTY AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OP THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Dainty Needlework will assuredly win YOUR Admiration, and as every Blouse is of the “BENNETT” QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM H. 0. BENNETT A WARE A HOUSE .-. TAIHAPB. 4

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. <( The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific* Advertising did not add to the eost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that;-— I “Undoub *• edlv the first and most potent Advertising Force o he present day is the NEWSPAPER.** Taihape business men who 3o the best business ADVERTISE IN THE “TAIHAPE TIMES.”

© XT'© ers aad Sden tie Growing Needs of Horse-owners in This District I * • nine in o ' My Furriery under the management o an »“ £ " « ot the Most POP. District. ME BOUGEN comes to ever worKed in the Guns urn _ . + or rltnrv Taihane with testimonials from leading trainers in that ternto y. Ind I recommend him to Horse-owners in this district with the utmost confidence that he will GI\H SATISFACTx . . DESIGNS and ESTIMATES for CAKIMAGEJOBK, New or Bepairs, FREE, and enquiries are cordia i invl __ rA-RPHGS WORKS AND SHOEING FORGE. PREMIER carriage Taih a P C .

ths rangitikei general CO-OPERATIVE TIMBER COMPANY, LTD. Company is preps/ed Plv orders for Build inir o Thnne-s, Mouldings, err., part of the district. l-nr* 0 f dry timber on hand, delivery and satisfaction ipm tO 811 p* ir other to any p stocks ProinTit -a nToed, P7*;to (%t ’Phono for Quotations ip THE MANAGES TA Hi APE.

□32ZH3OE Try one to-night and. »»r f/io result. / -i ilf I" —? !/• 2/*1 .Vo headache, bad breath, sour stomach, or coated tongue in the morning NO COLD IS NA2OL-PROOFI