Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 348, 26 November 1915, Page 2

YOU’LL BE EAGER TO POSSESS SOME OF BENNETT’S NEW SUMMER ’ BLOUSES. THEY AND SMART IN THE EXTREME, AND DISPLAY A NOVELTY SUGGESTIVE OF THE DRESS PARADES OF FASHIONABLE EUROPE. THESE GRACEFUL STYLES with their Pretty Trimming and Dainty Needlework will assurecly win YOUR Admiration, and as every Blouse is of the “BENNETT” QUALITY STANDARD Splendid Wear is assured. A Wide Choice of Fashions in NEW VOILES, JAP SILK, NINON, PLAIN AND FANCY MUSLINS, and CAMBRICS await you. COME and make your wardrobe complete for all occasions the happy Summer time offers you. THERE ARE SOME VERY TEMPTING PRICES TO CHOOSE FROM AWABUA HOUSE TAIHAPE. li. AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. « The time,“ he said, “ was ripe fer a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific .Advertising did not add to the cost of goods, but secured a material reauction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that;—“Undoubtedly the first and most potent Advertising Force of be present day is the NEWSPAPER.* 4 Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.”

Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I ■ determined upon placing My Farriery under the management of an - Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that , my efforts have been entirely successful, and my Shoe Department , is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to « Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in-this district with the utmost confidence that he will GIVE SATISFAGTxON. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. / ALF. P. FOX. PKEMIEK CARRIAGE WORKS AND SHOEING POEGg^ Taihape.

THE EANGITIXEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks ef dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or for Quotations tn THE MANAGES TAIRA PE.