Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 338, 9 November 1915, Page 2

To -Fit Your Hands To Fit Your Purse HERE THEY ARE GLWVES FOR ALL OCCASIONS. GlovJs for Driving; Gloves for Day Wear; Gloves for. Evening Wear. WHICH DO YOU AYHICH WILL SUIT YOUR PRESENT REQUIREMENTS? GLOVES in Kid, Reindeer, Suede, Nappa, Cotton or Silk? And which Colour do You prefer- —Tan, Mole, Brown,' Grey, Black. White or Beaver? WHATEVER GLOVE YOU WANT WE HAVE IT. AND WE HAVE IT at the RIGHT PRICE and in the RIGHT SIZE. We have just added many lines of New Gloves to Our Stock, and we ask you to come and see, confident that OUR EXCELLENT SELECTION will cater for Your Every Glove wish. -Neatness and Finish is a feature in each pair—there's quality in every stitch, for the BEST ENGLISH MAKES are represented. AWAEUA HOUSE .\ TAIHAPE.

fgg^/gg//^^^SSS33SJS EWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Eussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the f act that scientific) Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough, to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of be day is the NEWSPAPER." Taihape business men who do the best business

one-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that, my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to rr-oU,*,™ with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will' GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. AL F . P . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taih a p e .

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. P mtm «n«'«"" ■'■ tha result. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc.. to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. ■ Write or 'Phone for Quotations to ' THE MANAGES TAIHAPE, Mo headache, bad bre&tfr, sour stomach, or coated .. tongue in the morning :■.!.■ lIJB : ft I 1 NO COLD IS NAZOL-PROOFi