Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 329, 8 November 1915, Page 2

i/AR THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to 1 & m&\ •v% % For Sprieg Reqairemeiits, HERE is a Large Assortment, all newly delivered, carefully chorjn and keenly purchased from the Most Reliablo Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You "desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE The MODERATE PRICES are Strong Recommendations to do so. AWABUA HOUSE TAIHAPE. •PAPER T one of his recent lectures on advertising, given _JL at Liverpool, England, Thomas fiussel, of London, emphasised strongly the value of newspaper advertising. " The time," h 8 said, " was ripe for a great extension of advertising, and newspaper advertising m'usfc always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet de- . vised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—••'Undoubfcecllv the first and most potent Advertising Force of he'present day 12 the NEWSPAPER." Taihape business men; who do the best business Hofse-Owften and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department •***lS*owixi charge of MR ERNEST BOUGEN, who is admittedly one ofUhf Most Popular and successful Shoers of Trotting Horses that "ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Eepairs, FREE, and enquiries are cordially invited. f iU _J| PREMIER CARRIAGE WORKS AND SHOEING FORGE. Taihape. THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepa/ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry • timber on hand. Prompt delivery and satisfaction guaranteed. Write er 'Phone for Quotations to TEE MANAGES TAEEAPS I Try one to-night and sea the result. tu m- . Mo headache, bad breath, sour stomach, or coated tongue in the morning N® COLD IS NAZOL-PROOFi