Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 319, 1 November 1915, Page 2

The light Weight Ladies UNDERWEAR THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to wear daintier styles. S#S& HERE is a Large Assortment, all newly delivered, carefully and keenly purchased from the Most Reliable Sources, If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. Iff! fl IT &E 11CTT P fVfl AWABUA HOUSE .-. TAIHAPE.

T one of his recent lectures on advertising, given at Liverpool, England, Thomas Kussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, '.' was ripe fcr a great extension of advertising, and newspaper advertising must alwayß be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods. but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper, it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value 'to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plant's. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advartised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tl: at:—"Undoubtedly the first and most potent Adveic sing Force of be present day is the NEWSPAPER." Taihape business men who do the best busineßß ADVERTISE IN THE "TAIHAPE TIMES."

Hof se-Owner s aid Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, £ £ determined upon placing My Farriery under the management of an Up-to : date, Scientific Shoer, and 1 have pleasure in announcing that g my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one- j" of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to- ;■ Taihape with testimonials from leading trainers in that territory, . and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or. Repairs, FREE, and enquiries are cordially invited. _ .^Jifi 5 ALF. P. FOX. ' * ex.; PREMIER CARRIAGE WORKS AND SHOEING FORGE, | Taiha pc.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or " other Timbers, Mouldings, etc., to any part of the district. Large Btocks of dry timber on band. Prompt delivery and satisfaction guaranteed. Write or *Phone for Quotations to THE MANAGES TAIHAPE, .■ I I 1 .. .■n«i«iig_llj. Try one tomight and «•• the result. Llli-H PIUS .Yd headache, had breath, sour stomach, or coated tongue in the morning *, MBlßilffl 8! 8 NO COLD IS NAZOL-PROOFf