Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 319, 30 October 1915, Page 2

The Might Weight ladies' UNDERWEAR THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter v/eight. Now also conies the opportunity to wear daintier styles. 11l Mta jgSfgjf-^ HERE is a Large Assortment, all newly delivered, carefully and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. AWARUA HOUSE ,\ TAIHAPE. I _ - 1 . C i NEWSPAPER ADVERTISING k T ODd of his receni lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertisiog. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out tbat:—"Undoubtedly the first and most potent Adveicsing Force of be present day is the NEWSPAPER." Taihape business men who do the best business hwmm: THE "TAIHAPE TIMES."

-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one. of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christehurch District. MB BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him- to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WOEK, New or Eepairs, FEEE, and enquiries are cordially invited. PREMIER CAEEIAGE WORKS AND SHOEING FORGE,

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGES TAIHAPS