Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 319, 23 October 1915, Page 2

Tfcg Right Weight Ladies' UNDERWEAR THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to wear daintior styles. ppllll For Spring Requirements. HERE is a Large Assortment, all newly delivered, carefully chorJn and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN ' YOUR UNDERGARMENTS, if You desir* them to bo of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. AWAJRUA HOUSE .-. TAIHAPE. WM yfm\ L T one of his recont lectures on advertising, given at Liverpool, England, Thomas JBussel, of Loudon, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but socured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good •enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and- most potent Advercising Force of be present <?ay is the NEWSPAPER." Taihape business men who do tbe best business ADVERTISE IN THE "TAIHAPE TIMES." ; r .:-ij: • r *'<•'• >■'■' '•."••■.''.•"'• Horse-Owners and ScienSEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Fawiery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that „ -1 --J.: 1_ n „ r . n-nA W.TT SllinO TtoTVOTtnlOTlf is now in charge of MR ERNEST BOUGEN, who is admittedly one of tne Most Popular and successful Shoers of Trotting Horses that aver worked in the Christchurch District. MR BOTJGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. ._. ALF. P. FOX. PREMIER CARRIAGE WORKS AND SHOEING JORGE, Taihape. \

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc!, to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGES TAIHAPE.