Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 319, 16 October 1915, Page 2

Tfee Right Weight Ladi THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to wear daintier styles. iSSSSS m *m& asssi H--.:.M- ~1 aware.-r7-<£; • <».*» I,,^,'i •..'/& *.<-'( - Smß^; For Spring R^tiiremeAts. HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have .REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. AWAEUA HOUSE I %k h TAIHAPE. ISW&X AT one of bia recent lecture? on advertising, given at Liverpool, England, Thomas Kussel, of London, emphasised strongly the value of newspaper "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public coild never have bean manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtfdly the first and most potent Advertising Force of he 'present <?ay is the NEWSPAPER." Taihape business men who do tbe best business ADVERTISE IN THE "TAIHAPE TIMES." .v,. . —,->.•■■ ..:■■■■■••■.■ .;^':a llvl ww a vv? Ilvl W dlaw \JpWEfeu' \llAof flff SEEING the Growing Needs of Horse-owners in This District, determined upon placing My Favriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and sticeestful Shoers of Trotting Horses that BTer worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horgß-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. MiE PREMIER CARRIAGE WORKS AND SHOEING EORGE,

Try one to»night and see the result. Mo headache, bad breath, sour stomach, or coated . tongue in the morning H«Ti» I Oil I NO COLD IS NAZOL-PROOFI

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocko of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE JtANAGEB TMHAPE.