Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 319, 15 October 1915, Page 2

THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to wear daintier stvles. For Spring Rspirements. HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. sr si kJJ o AWAEUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, empha&ised strongly the value of newspaper advertising. “The.time,“ be said, “was ripe fcr a great extension of advertising,- and newspaper advertising must always to the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the move self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of hoaest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good ©nough to put into an advertisement. Tbe Commercial Review points out tbat:—‘‘UtHoubt-' roly tbe first and most patent Advertising Force of be present day is the NEWSPAPER.*' Taihape business men who do tbe best business ADVERTISE IN THE “TAIHAPE TIMES.”

orse-Owners and Scientific Shoeing. SEEING tlie Growing Needs of Horse-owners in This District, I determined npon placing My Farriery under the management of an Up-to-date, Scientific Sheer, and 1 have pleasure in announcing that my efforts have been entirely sutcessful, and my Shoe Department is*now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoars oi Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GFV E SATIbFACTxON. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape. HE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. A The Company is prepared to supy orders for Building or other tmbers, Mouldings, etc., to any irt of the district. Large stocks ! dry timber on hand. Prompt silvery and satisfaction guaranteed. • Write or ’Phone for Quotations te THE MANAGER TMEAFE, Try one to-night and see the result. HHiG Bill I/» 2/JVo headache, bad breath, sour stomach, or coated tongue in the morning « febooiaiainsESii NO COLD IS NAZOL-PROOFI