Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 311, 9 October 1915, Page 2

THE WAEMEE DAYS necessitates the change from the heavy underAvear of winter to that of lighter weight. Now also comes the opportunity to wear daintier styles. ffi^wi HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. AWABUA HOUSE

NEWSPAPER ADVERTISIM i T one of his recent lectures on advertising, given at Liverpool, England, Thomas Bussel, of London, emphaaised strongly the value of newspaper advertising. "The time," he said, "was ripe fcr a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. Ho illustrated the fact that scientifls Advertising did not add tc the cost of goods, hut secured a material reductien iii price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles ©f great value to the public could never have been, manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of henest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not trne was good enough to put into an advertisement. The Commercial Keview points out tlat:—"Unloubtedly the first and most patent Adveißising Focce of be present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners and Scien SEEING the Growing Needs of Horse-owners in This District, I determined, upon placing My Famery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that, my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly oneof the Most Popular and succes;ful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes toTaihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. AL F . FAY PREMIER CARRIAGE WORKS AND SHOEING FORGE, THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations la THE MANAGES TAIHAPE. Try one to-night and gem the result. Mo headache, bad breath, sour stomach, or coated . tongue in the morning DH ■IIIIBHB DP | NO COtD IS NAZOL-PROOFi