Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 311, 8 October 1915, Page 2

THE WARMER DAYS necessitates the change * from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to / wear daintier styles. HERE is a Earge Assortment, all newly delivered, earefully chosen and keenly purchased from the Mo3t Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do SO. AWAJRUA HOUSE .-. TAIHAPE.

<r rrrr ill il I T one of hiß recent lectures en advertising, given at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe fcr a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an artieie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting dawn of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of iaan for the gale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out trat:—"Undoubtedly the first and most potent Adveitising Force of he present <?ay is tbe NEWSEAPER." Taihape business men who do tbe best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Fairiery under the management of an Up-to-date, Scientific Skoer, and 1 have pleasure in announcing that, my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly oneof the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he wili GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WORK, New or Eepairs, FREE, and enquiries ate cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGE. Taihape.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Try one to-night and see the result. tfo headache, bad breath, sour stomach, or coated tongue in the morning *

Write or 'Pkone for Quotations to THE MANAQEB TAIHA.PE. NO COLD »S NAZOL-PROOF!