Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 310, 7 October 1915, Page 2

jacagaßaTOPgr»^mmcaafc«are s*?~*rraramm rar.- his?,*!. wwem. jkoothb KS la © 7W V N A h u mJ h HE WAEMES jccssitates the DAYS change from the heavy underwear of winter to that of lighter weight. Now also comes the opportunity to wear daintier styles. fs>. vMi n M M I <ISWI Mi \v/ I \. Ev >&] ! .i I i-AA '■• AU-USA //%* ”Aa - L' *»Ss a • O '’SnS’Sr' 'St For Spring BgQulremcnts. HERE is a Large Assortment, all newly delivered, carefully cKosea and keenly purchased from the Most Sellable Sources. If You would have SEAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainlv PURCHASE HERE. The MODERATE PRICES are Stn Recommendations to do so. jr|| rT*T AWAEUA HOUSE TAIHAPE. urtz al r^rx^yry.

A BW Lor.( do one of bis recent lectures on advertising, given at Liverpool, England, Thomas Russel, of n, emphasised strongly the value of newspaper advertising. “ The time," he said, “ was ripe for a great extension of advertising, and newspaper advertising must always le the mamstay of publicity. Ee illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an artifcio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by tho wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"UnloubL roly the first and most potent Advertising Force of be present day is the NEWSPAPER." Taihnpe business men who do the best business ADVERTISE id THE “TAIHAPE TIMES.”

SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Fernery under the management of an Up-to-date, Scientific Sheer, and 3 have pleasure in announcing that, my efforts have been entirely smcessful, and my Shoe Department is now in charge of ME ESNEST BOUGEN, who is admittedly on* of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from loading trainers in that territory, and I recommend him to Horse-owners in this district with tne utmost confidence that he will Gl\ E SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGE, a

THE EANGITIKEI GENERAL ~ & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MAHAGEB TAIHAPE,