Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 310, 6 October 1915, Page 2

The Right Weight Ladies* UNDERWEAR TILE WARMER DAYS necessitates the change from the'' heavy underwear of winter to that of lighter weight. LS’oiv also comes the opportunity to wear daintier styles. \ For Spring Requirements. HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IX YOUR UNDERGARMENTS, if You desire them to be of FIXE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. H. D. BENNETT & GO AWARUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of Loudon, emphasised strongly the value of newspaper advertising. “The time,“ be said, “was ripe fcr a great extension of advertising, and newspaper advertising must always le the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add tc the cost of goods, but secured a material reduction in price. Indeed, the more an artiei© was advertised the eheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles ef gteat value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ttim Tbe Commercial Review points out that:—“Unloubt-f-dlv tbe first and most potent Advertising Force of be present day is tbe NEWSPAPER.** Taihape business men who do tbe best business ADVERTISE IN THE “TAIHAPE TIMES.” r - .MW———^

Horse-Owners and Scientific Shoeing. * SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Sheers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-ownorS in this district with 1 1© utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WOKE, New or Bepairs, FREE, and enquiries are cordially invited. -- ■-* -'.HiS ALF. P. FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape. THE eangxtikex general ' & CO-OPERATIVE timber COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to the manager taihape. PDpn"» /naif and see Q rc«Hf. I - ■ Try one to*t the l/« 2/. Mo headache, bad breath, sour stomach, or coated tongue in the morning tTTw »«» inimiT NO COLD IS NAZOL-PROOF! aoCTsctegn