Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 310, 5 October 1915, Page 2

nagmma Weight Ladies’ TH E "VT AEM E K DA Y S necessitates the change from the heavy underwear of winter to that of lighter weight. Xow also comes the opportunity to wear daintier styles. mm mm EE 1® KSVI m&fM M ssv W'pMM HERE is a Large Assortment, nil newly delivered, carefully chosen and keenly purchased from the Most Reliable" Sources.

If You would have REAL COMFORT IX YOUR UNDERGARMENTS, if You desire them to be of FIXE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. I. B. BENNETT & CO. AWAJRUA HOUSE /. TATHAPE. NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Kassel, of London, emphasised strongly the value of newspaper advertising. “The time,‘ ! bo said, “was ripe for a great extension of advertising, and newspaper advertising must always Le the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to tho cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the eheaper it became,

and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very eostly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Un ; loubt- j eoly ibe first and most potent Advercising Force of he present day is the NEWSPAPER.“ Taihape business men who do the best business ADVERTISE IK THE “TAIHAPE TIMES.

a SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Fairiery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely smcessful, and my Shoe Department is" now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and sucees;ful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOXJGEN comes toTaihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. AL F . F . F 0 X . PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape. THE RANGITIKEI GENERAL ~ & CO-OPERATIVE TIMBER j COMPANY, LTD. : The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations tw THE MANAGER TAIHAPE. TIT 'j TVj; one to-night ana set J the result. invn Lfuu-iuHlu «i H fi 2/l/« JJo headache, bad breath, sour stomach, or coated tongue in the morning tmrm m inrimri NO COLD IS NAZOL-PROOFI