Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 310, 4 October 1915, Page 2

/ffls NEVEB were styles so novel or pretty! What taste and originality they display! And BENNETT'S showing is so varied that whatever your fancy may be you can satisfy it here. accompanying Neckwear —the kind which is fascinating and pleasins wide assortment offers the most desirCome and sec the Charming Effects; Come and select FASHION'S CHOICEST! For Value. Service and Tempting Prices you might go far to find che equal of this expertly chosen co'JlecAWABUA HOUSE .-. TAIHAPE. T one ofhis recent lectures on advertising, given J3_ at Liverpool, England, Thomas Kussel, of London, emphasised strongly the value of newspaper advertising. " The tirao," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add to tha cost cf goods, but secured a material reduction in price. Indeed, the more an articie was advertised the eheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did . not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:— foly the first and most potent Advprcising Force of he piesent day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." " .;;-,:v-:.:i. •:.::,■■. u :,:-\\. .■.-.. ■ • ..•■-■>, . -..^ Sloeing. SEEING the Growing Needs of Horse-owners in This District, It. determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly oneof the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs. FREE, and enquiries are cordially invited. mm PREMIER CARRIAGE WORKS AND SHOEING FORGE, THE RANGITIKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGER TAIHAPE. Try one sea the result. LIS-Tf 18 PILLS Mo headache, bad breath, sour stomach, or coated . tongue in the morning n 1818118 II NO COLD IS NAZOL-PROOF!