Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 310, 2 October 1915, Page 2

NEVER were styles so novel or pretty! What taste and originality they display! And BENNETT’S showing is so varied that whatever your fancy may be you can satisfy it here. For whatever style of dress you desire accompanying Neckwear —the kind which is fascinating and pleasing—Our wide assortment offers the most desirable. Come and see the Charming Effects; Come and select FASHION’S CHOICEST! For Value, Service and Tempting Prices you might go far to find cho eoual Of this expertly chosen collection. Q A HOUSE TAIHAPE.

NEWSPAPER ADVERTISING M T one of his recent lectures on advertising, given r\ at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time," be said, “was ripe for a great extension of advertising, and newspaper advertising must always le the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the mor*e an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting dawn of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercinl discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—“Undoubtedly rbe first and most potent Advertising Force of he present day is the NEWSPAPER.*' Taihape business men who do the test business ADVERTISE IN THE “ TAiHAPE TIMES.”

b; tific ■ Shoein .... LJ ■ SEEING tlie Growing Needs of Horse-owners in This District, I determined upon placing My Fa.riery under the management of an Up-to-date, Scientific Sheer, and 1 have pleasure in announcing that my efforts have been entirely smcessful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly ono of the Most Popular and succcs.ful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I* recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. AL F. P . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, 1 u i h a p e.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANAGES TAIBAPE,