Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 290, 24 September 1915, Page 2

X m s \'i*. m &£ t$ m si m 92 MM® of the BENNETT QUALITY! They are 1 the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams—because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! 1 . BENNETT & GO, AWAJRUA- HOUSE • TAIHAPE.

T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was lipe for a great extension of advertisiog, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising i ensured a sale large enough to warrant the putting dewn of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercinl discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubfc edly the first and most patent Advertising Ferce of be present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners SEEING the Growing Needs of Horse-owners in This District. I determined upon placing My Fuiriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely su<cessful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and succes ful Shoers of l Trotting Horses that ever worked in the Ckristch#rch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. \ DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. m PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER ] COMPANY, LTD. The Company is prepared to sup- 1 ply orders for Building or other I Timbers, Mouldings, etc., to any , part of the district. Large stoeks of dry timber on hand. Prompt . delivery and satisfaction guaranteed. Write or 'Phono for Quotatioss zn THE MANAGES TAIHAPE. -