Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 23 September 1915, Page 2

/f*l of ihe BENNETT QUALITY! They are f JL/\J the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so* Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams—because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! AWAftUA HOUSE • TAIHAPE.

Tone of his recent lectures on advertising, given at Liverpool, England, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he ssid, " was ripe for a great extension of advertising, and newspaper advertising must always te the. mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods., but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were henest goods, while nothing which was not true was good enough to put into an advertisement. The Co ed!y tbmmercial Keview points out that:—"Undoubtthe Proe first and most potent Advertising Force of ent day is the NEWSPAPER." Taihape busines3 men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, B. determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that, my efforts have been entirely su cessful, and my Shoe Department is" now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and succesiful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. » m m w\ jrti T&T PREMIER CARRIAGE WORKS AND SHOEING FORGE, TaihapeTHE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. Try one to»night and se& the result. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to J / TEE. MANAGER TAIHAFB. /Yo headache, bad breath, sour stomach, or coated tongue in the morning * NO COLD tS NAZOL-PROOFI